THE NORTH FACE

As Creative Director for all work done for The North Face at Tomorrow Partners, my role is to maintain brand cohesion across all the print, packaging and digital assets we create, while also staying true to the content strategy and dematerialization standards set in the initial brand design (done by Tomorrow Partners in 2013).

We maintain and shepherd the brand guidelines to allow The North Face’s ever-growing product portfolio to be consistent and flexible across collections and seasons. From special brand extensions for the Olympics to icons for the website, all fall within The North Face overall look and feel.

Design: Jason Durgin, Supriya Kalidas, Kirill Mazin
Icon design: Kirill Mazin, Carl Bender, Alice Bybee